A bold and credible law firm online presence aiming to modernize their digital identity
Overview
Lawton is a law firm offering legal services across multiple practice areas, including corporate law, real estate, civil litigation, and family law. Despite their strong track record and loyal clientele, Lawton faced a common challenge among many legal businesses: their website no longer reflected the level of professionalism and clarity that modern clients expect.
Their team approached us at Hesso to design and build a website that would represent their firm with integrity, trust, and authority, while also making it easier for potential clients to explore their services and reach out.
We worked closely with the Lawton team to translate their values and expertise into a digital experience that feels modern yet timeless, structured yet approachable. The result is a clean, confident, and high-converting web experience tailored for today's legal clients.
The Challenge
In the legal sector, first impressions are everything. Clients searching for legal help are often under pressure — and trust plays a critical role in their decision-making. That means a firm’s website must be more than just a digital brochure; it needs to instantly communicate credibility, clarity, and professionalism.
Before working with us, Lawton’s online presence had several key issues:
Outdated design that didn’t reflect their premium service quality
No clear path for visitors to explore services or request a consultation
Poor mobile responsiveness and slow loading time
Content structure that was text-heavy and hard to scan
A lack of personality or visual differentiation from competitors
We knew the new website had to establish visual trust within seconds, guide users effortlessly through their offerings, and convert visits into real leads — all while maintaining a tone that is respectful, professional, and user-first.
What We Do
Our process combined legal-industry research, UX strategy, and strong visual storytelling to deliver a future-proof digital presence for Lawton.
1. Industry + Competitor Research
We started by studying websites from both small legal practices and top-tier law firms across the U.S. This helped us define a clear design language — minimal yet bold, authoritative yet warm — and avoid overused legal clichés.
2. Information Architecture & UX Design
We restructured the entire website layout to focus on what users care about:
Who is Lawton?
What legal services do they provide?
Why should I trust them?
How can I get in touch?
We created a clear flow from the homepage into Practice Areas, Attorney Profiles, and Client Resources, leading users toward the Contact and Consultation calls to action.
3. Visual Direction
The visual design features a strong serif typographic hierarchy, muted tones with sharp contrasts, and elegant spacing — projecting confidence and calm authority. Every element, from iconography to hover states, was chosen to elevate the perception of trust and care.
4. Performance, SEO & Responsiveness
We built the site to load quickly, perform well on all screen sizes, and be discoverable via search. This included:
SEO-structured content layout
Mobile-first design
Clean code for fast loading speeds
Optimized metadata and accessibility features
The Result
The new Lawton website successfully bridges the gap between legal tradition and digital modernity. It positions the firm as both established and forward-thinking, appealing to new generations of clients who seek legal help online.
Key outcomes:
A dramatically improved user experience across desktop and mobile
Clearer presentation of legal services and firm values
Higher engagement on the homepage and “Contact Us” form
A consistent brand voice that builds trust and encourages inquiry
The project reflects our mission at Hesso: to create digital experiences that are not just beautiful, but strategic, industry-specific, and business-focused.
Jadikan bisnis atau personal brand kamu lebih profesional dan eksklusif
A bold and credible law firm online presence aiming to modernize their digital identity
Overview
Lawton is a law firm offering legal services across multiple practice areas, including corporate law, real estate, civil litigation, and family law. Despite their strong track record and loyal clientele, Lawton faced a common challenge among many legal businesses: their website no longer reflected the level of professionalism and clarity that modern clients expect.
Their team approached us at Hesso to design and build a website that would represent their firm with integrity, trust, and authority, while also making it easier for potential clients to explore their services and reach out.
We worked closely with the Lawton team to translate their values and expertise into a digital experience that feels modern yet timeless, structured yet approachable. The result is a clean, confident, and high-converting web experience tailored for today's legal clients.
The Challenge
In the legal sector, first impressions are everything. Clients searching for legal help are often under pressure — and trust plays a critical role in their decision-making. That means a firm’s website must be more than just a digital brochure; it needs to instantly communicate credibility, clarity, and professionalism.
Before working with us, Lawton’s online presence had several key issues:
Outdated design that didn’t reflect their premium service quality
No clear path for visitors to explore services or request a consultation
Poor mobile responsiveness and slow loading time
Content structure that was text-heavy and hard to scan
A lack of personality or visual differentiation from competitors
We knew the new website had to establish visual trust within seconds, guide users effortlessly through their offerings, and convert visits into real leads — all while maintaining a tone that is respectful, professional, and user-first.
What We Do
Our process combined legal-industry research, UX strategy, and strong visual storytelling to deliver a future-proof digital presence for Lawton.
1. Industry + Competitor Research
We started by studying websites from both small legal practices and top-tier law firms across the U.S. This helped us define a clear design language — minimal yet bold, authoritative yet warm — and avoid overused legal clichés.
2. Information Architecture & UX Design
We restructured the entire website layout to focus on what users care about:
Who is Lawton?
What legal services do they provide?
Why should I trust them?
How can I get in touch?
We created a clear flow from the homepage into Practice Areas, Attorney Profiles, and Client Resources, leading users toward the Contact and Consultation calls to action.
3. Visual Direction
The visual design features a strong serif typographic hierarchy, muted tones with sharp contrasts, and elegant spacing — projecting confidence and calm authority. Every element, from iconography to hover states, was chosen to elevate the perception of trust and care.
4. Performance, SEO & Responsiveness
We built the site to load quickly, perform well on all screen sizes, and be discoverable via search. This included:
SEO-structured content layout
Mobile-first design
Clean code for fast loading speeds
Optimized metadata and accessibility features
The Result
The new Lawton website successfully bridges the gap between legal tradition and digital modernity. It positions the firm as both established and forward-thinking, appealing to new generations of clients who seek legal help online.
Key outcomes:
A dramatically improved user experience across desktop and mobile
Clearer presentation of legal services and firm values
Higher engagement on the homepage and “Contact Us” form
A consistent brand voice that builds trust and encourages inquiry
The project reflects our mission at Hesso: to create digital experiences that are not just beautiful, but strategic, industry-specific, and business-focused.
Jadikan bisnis atau personal brand kamu lebih profesional dan eksklusif
A bold and credible law firm online presence aiming to modernize their digital identity
Overview
Lawton is a law firm offering legal services across multiple practice areas, including corporate law, real estate, civil litigation, and family law. Despite their strong track record and loyal clientele, Lawton faced a common challenge among many legal businesses: their website no longer reflected the level of professionalism and clarity that modern clients expect.
Their team approached us at Hesso to design and build a website that would represent their firm with integrity, trust, and authority, while also making it easier for potential clients to explore their services and reach out.
We worked closely with the Lawton team to translate their values and expertise into a digital experience that feels modern yet timeless, structured yet approachable. The result is a clean, confident, and high-converting web experience tailored for today's legal clients.
The Challenge
In the legal sector, first impressions are everything. Clients searching for legal help are often under pressure — and trust plays a critical role in their decision-making. That means a firm’s website must be more than just a digital brochure; it needs to instantly communicate credibility, clarity, and professionalism.
Before working with us, Lawton’s online presence had several key issues:
Outdated design that didn’t reflect their premium service quality
No clear path for visitors to explore services or request a consultation
Poor mobile responsiveness and slow loading time
Content structure that was text-heavy and hard to scan
A lack of personality or visual differentiation from competitors
We knew the new website had to establish visual trust within seconds, guide users effortlessly through their offerings, and convert visits into real leads — all while maintaining a tone that is respectful, professional, and user-first.
What We Do
Our process combined legal-industry research, UX strategy, and strong visual storytelling to deliver a future-proof digital presence for Lawton.
1. Industry + Competitor Research
We started by studying websites from both small legal practices and top-tier law firms across the U.S. This helped us define a clear design language — minimal yet bold, authoritative yet warm — and avoid overused legal clichés.
2. Information Architecture & UX Design
We restructured the entire website layout to focus on what users care about:
Who is Lawton?
What legal services do they provide?
Why should I trust them?
How can I get in touch?
We created a clear flow from the homepage into Practice Areas, Attorney Profiles, and Client Resources, leading users toward the Contact and Consultation calls to action.
3. Visual Direction
The visual design features a strong serif typographic hierarchy, muted tones with sharp contrasts, and elegant spacing — projecting confidence and calm authority. Every element, from iconography to hover states, was chosen to elevate the perception of trust and care.
4. Performance, SEO & Responsiveness
We built the site to load quickly, perform well on all screen sizes, and be discoverable via search. This included:
SEO-structured content layout
Mobile-first design
Clean code for fast loading speeds
Optimized metadata and accessibility features
The Result
The new Lawton website successfully bridges the gap between legal tradition and digital modernity. It positions the firm as both established and forward-thinking, appealing to new generations of clients who seek legal help online.
Key outcomes:
A dramatically improved user experience across desktop and mobile
Clearer presentation of legal services and firm values
Higher engagement on the homepage and “Contact Us” form
A consistent brand voice that builds trust and encourages inquiry
The project reflects our mission at Hesso: to create digital experiences that are not just beautiful, but strategic, industry-specific, and business-focused.